A mere day after Salesforce announced that it was acquiring social media monitoring company Radian6 for $326 million in cash and stock, rival Visible Technologies this morning announced that it has secured an extra $6 million in financing.
The round was led by the company’s previous backers, which include Investor Growth Capital, Centurion Holdings, Ignition Partners, In-Q-Tel and WPP. Visible Technologies has raised a total of $45 million in funding to date.
Visible Technologies aims to provide its clients with a 360-degree view of social media chatter, and helps companies turn this data into actionable marketing and business strategies.
Visible Technologies CEO Kelly Pennock yesterday penned a blog post on Salesforce’s purchase of Radian6, positing that it shows social media monitoring is going mainstream and that the acquisition – for a ‘great premium’ – validates the space.