This, multiplied by a million minus 1 million
Digitimes “sources” are stating that 3 million Nooks Color have rolled off the assembly line and into stores over the past year, giving the Nook Color firmly at 50% of the “iPad-like” tablet market. They estimated 600,000-700,000 sales per month in January and February during the post-holiday gift card redemption season.
These numbers are actually quite impressive, especially for a relatively underpowered $249 tablet (or, if looked at another way, a wildly overpowered ereader). The popularity with Android hackers and rooters explains some of the sales while others see the device as an inexpensive alternative to the iPad.