Moki.TV Is The Ultimate, Personalized Guide To What's Streaming On The Web

As more services like Netflix, Amazon and others stream television and movie content on the web, consumers are able to basically watch whatever they want, whenever they want. But TV shows and movies are spread across a variety of websites, and platforms, including iTunes, Hulu, Amazon, Netflix and others, and it can be difficult to sort through all this fragmented content. Y Combinator-backed Moki.TV is launching today as a personalized guide to all TV, video and movie content on the web.

Moki.TV is a directory of all paid and free content included on Amazon’s streaming service, Netlfix, Hulu, iTunes, and others. At the moment, the site has 40,000 movies, and 60,000 TV episodes indexed; and this number is growing daily, says co-founder Matt Huang. Users can use the site to search for content and find where this content is streaming.

But the startup is much more than just a directory. Moki.TV will allow you to import your ratings from Netflix into its platform and will start serving you recommendations based on those preferences. You can also rate and review content on Moki, and the startup will serve your recommendations on how many starts you give a TV show or movie (out of five stars).

Moki.TV will also send you weekly emails recommending titles you may like based on your preferences. Another useful feature—Moki.TV allows you to add content to a queue that isn’t available yet, and the startup will email you when the content becomes available on Hulu, iTunes, Netflix etc. Additionally, the site will alert you when content in your queue is going to expire soon on one of the sites Moki.TV indexes.

In terms of social, users can login via Facebook Connect to find and invite friends on Moki.TV. When you rate and review movies and TV shows on the site, you can share these updates to Facebook. Huang says that the startup is currently working with Facebook in deeper integrations.

So far, Moki.TV has raised $150,000 from the Start Fund as well as another $100,000 from undisclosed angel investors. Currently, Moki.TV makes money from affiliate links but will eventually run ads on the site as well.

At first glance, Moki.TV reminds me a lot of Clicker, which is another guide to TV and movies on the web. Clicker, which was just acquired by CBS Interactive, is a social search engine for TV content on the web.

“We think they solved the fragmentation problem,” says Huang of Clicker, “But we are closer to a guide [as opposed to a directory] and have more discovery features.” One of the features he is addressing is the Moki.TV’s proprietary recommendations algorithm as well as the ability to import Netflix ratings.

Huang may be onto something. As more and more consumers cut the cable cord, there is a need for a recommendations and personalization service that spreads across all of the web platforms where users are finding this content.