FriendFinder Revisits Plans To Go Public

More than a year after cancelling its IPO, citing terrible market conditions, FriendFinder this morning announced that it has filed an amendment to the Registration Statement on Form S-1 with the SEC in connection with a re-launch of its proposed initial public offering.

The company says it intends to use the net proceeds of the public offering to repay a portion of its existing indebtedness.

Imperial Capital and Ladenburg Thalmann & Co. serve as joint bookrunners for the offering.

Florida-based FFN (formerly Penthouse Media Group) operates sites like Penthouse, Adult FriendFinder,, and and many more.

The company originally filed a registration statement with the Securities and Exchange Commission back in December 2008, hoping to raise $460 million in the initial public offering at the time (this was later adjusted to $220 million).

Penthouse acquired Adult FriendFinder in December 2007 for approximately $400 million.

The company recently set up a new subsidiary called FriendFinder Ventures to focus on partnerships and investment opportunities in online, gaming, mobile and software companies.