Disney acquires gaming engine startup to build HTML5 games outside of App stores

Disney has acquired an HTML5 gaming engine startup called Rocket Pack, based out of Helsinki, Finalnd. A Disney spokesperson told us today, exclusively: “We can confirm that The Walt Disney Company has acquired Rocketpack, an integrated solution for plugin-free browser game development. Through a merger agreement, Rocketpack is now a wholly owned subsidiary of The Walt Disney Company reporting into Disney Interactive Media Group (DIMG).”

Disney has not released the purchase price and asked us not to “speculate”. But we will. One source told us it was between $10 million and $20 million. It’s a fast acquisition – as of Feb 1, Rocket Pack was still developing the engine.

We’re also going to speculate as to why Disney wanted to own this IP. It’s obvious really: You can build awesome games outside App stores – straight onto the Web, no Flash required, as it uses HTML5.

Rocket Engine is very interesting. It’s built by and for professional game developers and is the only fully integrated solution for plugin-free browser game development. That means that if you are building multi-platform single player games, Facebook games or browser-based MMOs, you’ll probably be using RocketPack.

They’ve built their own HTML5 game called Warimals.

Just using javascript and CSS, there are no plug ins or installations required. It works on bad old Netbooks right up to iPads. You can even edit and create games on the iPad, because it works in Safari.

The founders call it “Google Docs for making games”. Watch the below video showing how easy it is to create a game.