Social Media Technology Company Syncapse Scores $25 Million Round

Syncapse, which bills itself as a social media technology company, has landed $25 million in financing from growth equity investor ABS Capital Partners, $20 million of which has already been closed.

ABS Capital General Partners Ralph Terkowitz and Deric Emry will join Syncapse’s board of directors.

This is Syncapse’s first institutional investment – the company earlier raised a $3.3 million round and $2 million in financing from the Business Development Bank of Canada.

Syncapse provides cloud-based software and services to help enterprises build, manage, standardize and measure their social media presence. The company says it will use the funds to invest in sales, marketing, and product development for its Syncapse Platform, which enables companies manage all social media marketing in a single, centralized environment.

Syncapse customers include RIM / BlackBerry, Unilever, Sony and EA.

The company’s board of directors notably includes includes Rob Burgess, former CEO of Macromedia, and Ian Giffen, Chairman of The Descartes Systems Group.

Syncapse was most recently in the news with its acquisition of London-based social media development firm Nudge Social Media.