Now Officially The Most Expensive Domain Name In The World

The recent sale of, brokered by domain marketplace operator Sedo, has resulted in a Guinness World Record for “most expensive internet address domain name”. was sold for $13 million by Escom to Clover Holdings on 17 November 2010.

To put this in some context: in its 10 years of existence, Sedo says it has brokered about $400 million worth of domain names, including a number of other seven-figure transactions for premium domains such as, and

Needless to say, the Guinness World Record will only further strengthen the notion of being the most valuable domain name on the Internet, although we should note that there’s always a slight chance a higher price for another domain name was paid at some point, in a private transaction.

Also see: So You Just Bought For $13 Million – Now What?