TripAdvisor Buys Trip Planning Service EveryTrail To Expand Mobile Offering

TripAdvisor, the Expedia-owned travel site, this morning announced it has boosted its mobile travel offering with the acquisition of EveryTrail. The latter, actually a service from GlobalMotion Media, is a GPS-enabled publishing platform that lets people create outdoor walking tours, hiking trails and city guides for mobile devices.

Terms of the acquisition were not disclosed.

TripAdvisor originally debuted its mobile website in March 2010, and has since added apps for iOS devices and Android, Nokia and Palm smartphones.

TripAdvisor Mobile allows users to access more than 40 million traveler reviews and opinions on hotels, restaurants and attractions. The acquisition of EveryTrail fits into the company’s plans to enrich the quality of travel information consumers can access from their mobile devices.

In a blog post, EveryTrail founder and chief executive officer Joost Schreve says the community has created over half a million travel experiences in over 160 countries, with more than 2 million geo-located photos, since its launch in October 2006.

The company has raised $1 million in seed funding back in 2009.