One-Click Subscriptions Come To the iPad

Apple exec Eddy Cue announced today at The Daily launch, as expected, that Apple will be enabling subscription pricing for news apps. There will be one-click subscription billing either weekly (99 cents) or yearly ($39.99). Apple is starting with The Daily, but Cue says “you will hear an announcement very soon for other publications.”

Cue also notes that consumers have downloaded over 200 million news apps so far,and that was without subscription billing and generally poor experiences. The subscription billing solves a business model problem for media companies, but now they have to create compelling products that people will not only want to pay for but keep paying for over time.

Asked whether The Daily would come to other tablets, Rupert Murdoch says, “As other tablets get established, we expect to be on all the major tablets.” But he also notes, “We believe this year, and maybe next year belong to Apple.”


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