Idio acquires agency to boost its content analytics platform

Idio, the content analytics platform which is sold in to publishers, has acquired thrudigital, a social media development agency. The sum was undisclosed.

Idio blogs today that the acquisition gives idio a client delivery location in London for its clients, including ITV, Sky,, the NHS, and Macmillan.

Admittedly a social media agency is not really a product, but what’s interesting here that the Thrudigital team, experienced in ‘big data’, will help extend idio’s platform, which integrates enterprise content management and CRM.

All staff will be retained by and integrated into idio across its two UK locations.

idio’s pitch is that they have a semantic platform for understanding and extracting value from large volumes of content and customer conversations with and an enterprise-level content analytics approach. It’s aimed at FMCG brands and major publishers.