Facebook launches Places Deals in Europe – But the media keeps confusing it with Groupon

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There is something amiss in the European media and I fear it’s going to start confusing the hell out of people. At the press conference for the launch of Facebook Places Deals in Europe, several questions from the amassed press corp indicated that one or two either thought the Deals offers were the same as Groupon flash offers, or that they would turn into Groupon style offers.

Now, I really don’t think my esteemed colleagues in the media are wilfully making this mistake. But in the excitement of a new launch, and the repeated denials of Facebook people like Joanna Shields (head of Europe) that this was Groupon-u-like, it feels like this is a great angle to go with. The trouble is – it’s wrong. If anything Facebook Deals will almost certainly kill off the ability of Foursquare to scale in Europe now – not Groupon. Facebook has boots on the ground in Europe. It has a ridiculously powerful team in Shields and partnerships chief Christian Hernandez, and they are doing deals with major partners like Starbucks like there is no tomorrow.

Foursquare’s ability to do check-in offers is now in real trouble in Europe, despite a wave of excellent schmoozing by co-founder Dennis Crowley at last week’s DLD conference in Munich. However, it may well be a boon to long-time players in Europe like Qype and to a lesser extent Yelp (which is smaller here), which will now be in a position to ride the wave of mainstream adoption.

  • http://topsy.com/eu.techcrunch.com/2011/01/31/facebook-launches-places-deals-in-europe-but-the-media-keeps-confusing-it-with-groupon/?utm_source=pingback&utm_campaign=L2 Tweets that mention Facebook launches Places Deals in Europe – But the media keeps confusing it with Groupon -- Topsy.com

    […] This post was mentioned on Twitter by Mike Butcher, Mike Butcher, Kaj Leers, Toni Tió, Alica Kroupa and others. Alica Kroupa said: If you haven't heard already – FB deals arrives in Europe! http://bit.ly/hDa1gN […]

  • http://www.dscuento.com/facebook-lanza-places-deals-en-europa/ Facebook lanza "Places Deals" en Europa Dscuento

    […] Fuente: TechChurch […]

  • http://arnoldandpearn.com/blog/blog/2011/01/location-location-location/ Location, location, location |

    […] use it as a genuine tool for getting people through the door. However today it was announced – with some confusion – that Facebook is offering similar deals through its own Places check-in […]

  • http://www.kleemi.com Bruce Wayne

    Interesting…..Seems like only the large brands are participating….and they are probably doing it to test the service and some just dont want to be left out…are there any hard numbers on the U.S. Places success rates….Is there a conversion from Check in to Purchase ? Is Facebook selling the check in data to the brand/place…If so what is the information…How much are they selling it for…if so do the end users know that their data is being sold….?

    • http://twitter.com/deckarudo Guillaume

      Hi William, Kleemi seems to be an interesting project, but it remembers me something ;-)

      • http://www.kleemi.com Bruce Wayne

        And what does it remind you of ?

  • http://www.facebook.com/raoul.musci Raoul Musci

    Check out this SlideShare presentation : Where Facebook Is Going? Possible Future Sce… http://goo.gl/OeScv

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    so great facebook

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