ignitAd is today introducing an ad optimization solution for publishers that includes ‘Bid Optimization Management’ technology developed in-house, which enables publishers to generate more revenue through predictive analysis and advanced bidding technology.
Coinciding with the product release, the startup has announced that it has completed a $2 million seed funding round led by DFJ Tamir Fishman Ventures and JVP Media Labs.
ignitAd’s ad optimization solution auctions any publisher’s available display ad inventory across ad exchanges, networks and other demand-side partners.
Based on proprietary predictive analysis and bidding algorithms, ignitAd is able to forecast demand patterns at various price points and thus proactively predict the highest paying advertising source for each impression.