Mobile advertising startup Celtra has raised $5 million in Series A funding from GrandBanks Capital and Fairhaven Capital.
Celtra develops a self-service mobile ad platform, called AdCreator, which is a one-stop-shop SaaS for display ad creation, trafficking, tracking and ad optimization. Celtra’s rich media ads can then be integrated into Jumptap, AdMarvel, Amobee, Mojiva, Nexage, Smaato, Sympatico, Pandora and DoubleClick DART. And the platform offers analytics to show brands how users are interacting with their ads.
The startup has worked with a number of high-profile brands such as Starwood Hotels, Kmart, NBA and Evian to create rich media mobile advertisements that resemble Apple’s iAd. Of course, Celtra’s ads can be published on both iOS devices as well as Android devices.