Video Monetization Startup Auditude Gains $11 Million In Funding, New CEO

Auditude, a video management and monetization technology provider, has raised $11 million in second-round funding from Granite Ventures, Greylock Partners, Redpoint Ventures and Silicon Valley Bank.

In addition, the company this morning announced that it has appointed Jeremy Helfand, former president of United Online Media Group and senior executive, as its new CEO.

Adam Cahan, who has led Auditude as chief exec for the past three and a half years, will continue to serve as an advisor. He is also moving into a new role as CEO of IntoNow, a technology startup also backed by Greylock Partners and Redpoint Ventures.

Auditude says it intends to use the extra capital to further expand into mobile video, IP-enabled devices and premium distribution channels.

Already, the company claims, its platform manages billions of monthly video impressions, with clients such as Comcast, Dailymotion, Lionsgate, Major League Baseball, Sony Music and Yahoo.

Chris Hollenbeck, managing director at Granite Ventures, has joined Auditude’s board.