Shazam continues to invade the living room, partners with cable channel Syfy

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The living room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery technology for all sorts of content. And today, the London-headquartered company has announced its latest television tie-in, partnering with Syfy for a series-long “TV tagging initiative” for the cable channel’s new U.S. show Being Human.

The way it will work is as follows: The Shazam logo will be ’embedded’ into the program ready for users to tag the show. This entails them holding their phone up so that it can listen to and recognise the episode in question from which Shazam will provide links to exclusive video and previews of upcoming episodes, access to playlists from the series, downloads and competitions. One way to think of the technology is as an audio barcode, which instead of relating to a particular song, points to a TV episode.

It’s not the first time that Shazam and Syfy have hooked up. The two companies partnered in September last year to pilot the ‘TV tagging’ concept with season finales of Warehouse 13 and Eureka. Shazam is also putting the concept to work with other broadcasters and advertisers too. Aside from Syfy (NBC Universal), TV partners include HBO, as well as major brands, such as Levi’s Dockers and Lynx.

That’s not to say that Shazam is neglecting its musical heritage. Just last week the company added integration with music streaming service Spotify to its mobile app for iPhone and Android so that users can access Spotify directly through a new ‘Play in Spotify’ feature, which upon Shazam recognising or recommending a song, takes them directly to Spotify where they can listen to the full track.

  • http://jetlib.com/news/2011/01/20/shazam-continues-to-invade-the-living-room-tv-tagging-comes-to-syfy/ Shazam Continues To Invade The Living Room, TV Tagging Comes To Syfy | JetLib News

    […] Read the rest of this entry » […]

  • Fbhdfs

    I want everyone to remember what they saw here today.

    http://bit.ly/dI3hcF

  • http://trendoloji.com/?p=953 Shazam Salon İhlal Devam Eden, TV Etiketleme Syfy Comes To

    […] Read the rest of this entry » […]

  • larryk

    On the Videosurf Android app – you can point the video camera at any video (tv or other) and have it recognized by their search engine.

    • http://www.tweek.tv tweek TV

      ANY video? I doubt it.

    • http://www.tweek.tv tweek TV

      ANY video? I doubt it.

  • http://www.mediabistro.com/webnewser/shazam-tunes-in-syfy%e2%80%99s-being-human_b11539 Shazam Tunes In Syfy’s Being Human - WebNewser

    […] announcing a partnership with science-fiction cable network Syfy tied to new series Being Human, TechCrunch Europe […]

  • http://twitter.com/tuscanknox Tuscan Knox

    TV is certainly ripe for innovation and Shazzam is definitely delivering a new way to access extra content. What I see being the limitation here is that it doesn’t provide anything particularly new (more content – it’s already available on the web) so the trick is to deliver it in a way that is MUCH simpler, which… I’m not so sure this is. It’s “neat” for sure, but game changing? hm.

    Now, of course, I have a strong bias – we’re trying to deliver a new SOCIAL experience to TV viewers through jaja.tv . Instead of giving viewers more STUFF, we want to enhance the viewing experience by creating an environment where Facebook friends and twitter followers and other TV fans can all join in a social experience around the shows they watch and love.

    check it out: http://www.jaja.tv

    t

    • http://www.tweek.tv tweek TV

      Could be a good solution if the app would run constantly in the background (like the scrobbling plugins last.fm is providing for itunes etc.) to build up your profile.

  • http://www.varvid.com/2011/01/how-the-video-viewing-of-tomorrow-looks-from-today/ How the Video Viewing of Tomorrow Looks from Today « Varvid: Internet Delivered Video Solutions, Webcasting & Production

    […] to call our TVs truly “smart”? Music identification service Shazam is hoping that its new TV tagging platform will take that next step. Currently only available for one show on one channel, Shazam’s TV […]

  • http://enthral.fr/2011/01/tv-connectee-here-comes-a-new-challenger/ TV connectée: here comes a new challenger!

    […] épisode. Il est intéressant de noter que c’est également la direction que semble prendre Shazam après le succès de son service de reconnaissance […]

  • http://www.psfk.com/2011/01/shazam-brings-tv-tagging-to-syfy.html PSFK » Shazam Brings TV Tagging To Syfy

    […] [via TechCrunch] […]

  • http://bentannenbaum.com/?p=661 Ben Tannenbaum » What’s up this week?

    […] Shazam continues to invade the living room. They partnered with the cable channel Syfy for the premeier of their show Being Human. I happened to be watching the show, previously unaware of the Shazam partnership but happy to see it (as I’m pretty giddy anytime I see a primetime example of mobile engagement). #bbpBox_27188871292780544{background:#ffffff url(http://a0.twimg.com/profile_background_images/26628665/jjlj.jpeg) !important;padding:20px;}#bbpBox_27188871292780544 p.bbpTweet{background:#fff;padding:10px 12px 10px 12px !important;margin:0 !important;min-height:48px;color:#000000 !important;font-size:18px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px}#bbpBox_27188871292780544 p.bbpTweet a {color:#efa4e8 !important}#bbpBox_27188871292780544 p.bbpTweet span.metadata{display:block;width:100%;clear:both;margin-top:8px !important;padding-top:12px !important;height:40px;border-top:1px solid #e6e6e6}#bbpBox_27188871292780544 p.bbpTweet span.metadata span.author{line-height:19px}#bbpBox_27188871292780544 p.bbpTweet span.metadata span.author img{float:left;margin:0 7px 0px 0px !important;width:38px;height:38px;padding:0 !important;border:none !important;}#bbpBox_27188871292780544 p.bbpTweet a:hover{text-decoration:underline}#bbpBox_27188871292780544 p.bbpTweet span.timestamp{font-size:12px;display:block} Nice Shazam tie-in with tonight's premiere of Being Human on Syfy. Solid post-click (err post-tag) engagement experience.January 18, 2011 2:21 am via TweetDeckbentannenbaumBen Tannenbaum […]

  • http://www.feelguide.com/2011/01/24/shazam%e2%84%a2-debuts-its-tv-tagging-initiative-for-shows-and-commercials/ Shazam™ Debuts Its “TV Tagging Initiative” For Shows And Commercials | FEELguide

    […] Tech Crunch EU via […]

  • http://pontoeletronico.wordpress.com/2011/01/24/que-episodio-e-esse-mesmo/ Que episódio é esse mesmo? « PONTO ELETRÔNICO

    […] Diretamente do TechCrunch: […]

  • http://www.facebook.com/raoul.musci Raoul Musci

    Check out this SlideShare presentation : Where Facebook Is Going? http://goo.gl/OeScv

  • http://eu.techcrunch.com/2011/02/28/mtv-co-founder-john-sykes-joins-shazams-board/ MTV Co-Founder John Sykes joins Shazam’s Board

    […] which now calls itself a mobile discovery company after broadening out beyond just music to also target the living room, has announced that co-founder of MTV Networks, […]

  • https://techcrunch.com/2011/11/29/shazam-reacquires-its-audio-recognition-intellectual-property/ Shazam Reacquires Its Audio-Recognition Intellectual Property | TechCrunch

    […] to the music playing on your radio in order to tell you what song was playing. However, in recent months, the company has been working on leveraging that same technology for use with TV […]

  • http://www.techxpress.in/?p=285 Shazam Reacquires Its Audio-Recognition Intellectual Property | TechXpress

    […] to the music playing on your radio in order to tell you what song was playing. However, in recent months, the company has been working on leveraging that same technology for use with TV […]

  • http://tech.krantenkoppen.org/2011/11/shazam-reacquires-its-audio-recognition-intellectual-property/ Shazam Reacquires Its Audio-Recognition Intellectual Property | Krantenkoppen Tech

    […] to the music playing on your radio in order to tell you what song was playing. However, in recent months, the company has been working on leveraging that same technology for use with TV […]

  • http://online-contact-management.info/2011/11/shazam-reacquires-its-audio-recognition-intellectual-property/ Shazam Reacquires Its Audio-Recognition Intellectual Property « Online Contact Management « Online Contact Management

    […] to the music playing on your radio in order to tell you what song was playing. However, in recent months, the company has been working on leveraging that same technology for use with TV […]

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