Well, well, well. THQ, the famous video game publisher that’s brought us all those UFC and WWE games, not to mention the criminally underrated (particularly if you have a beefy computer) Metro 2033, now has a new logo. Surprisingly, the logo doesn’t once mention the publisher’s distaste for the used games market, nor are the letters D-L-C anywhere to be found.
Here’s the old logo:
Now is this a case of a company re-branding simply for the sake of it, or is this an actual improvement? We all know what happened to Gap Stores a few months ago when they attempted to change their logo—people flipped out! (Why, may I ask?)
Or does nobody care? We actually discussed this in the CG chartroom, lest you think we have fun and interesting conversations throughout the day.
THQ had this to say about the new logo:
Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ. By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.
THQ, of course, is still best known for having published the old WWF games, WrestleMania 2000 and No Mercy, for the N64. Happier days.