Web-based survey giant SurveyMonkey has acquired a 49.9 percent interest in privately owned Clicktools, a survey provider on Salesforce.com’s business app marketplace AppExchange.
Clicktools and SurveyMonkey will also form a partnership that will provide joint customers cloud-based survey tools integrated with Salesforce CRM.
As part of the investment, SurveyMonkey’s VP of Business Strategy, Brent Chudoba, and VP of Business Operations and Finance, Tim Maly, will join Clicktools’ Board of Directors.
Other terms of the investment were not disclosed.
Clicktools, founded in the United Kingdom back in 2000, provides a robust solution for creating surveys, scripts and forms with tight Salesforce integration. For example, survey responses can be linked to any information in Salesforce CRM and certain survey responses will trigger specific follow-up actions with customers.
Last November, SurveyMonkey completed a debt financing round to the tune of $100 million, and the company says it is actively evaluating additional opportunities to partner and invest in “complementary businesses and geographies”.
The last acquisition the company made was phone-based survey company Precision Polling in June 2010 (after learning about the company on TechCrunch).