Once a company focused on building a slideshow creation tool, FlipTrack in May 2008 decided to change its name to Moblyng and shift its core reason for being to bringing Flash objects to mobile phones.
Today, the company seems to have pivoted a third time, now developing cross-platform HTML5 games for mobiles devices.
And according to this SEC filing, the company is currently raising nearly $10.9 million, having already secured about $7.5 million for the round.
FlipTrack / Moblyng announced a partnership with Playdom in May of this year to publish Playdom games on major mobile platforms, and raised $2.65 million in funding from Mohr Davidow Ventures and Deep Fork Capital.
Stewart Putney, the company’s chief executive, recently proclaimed in a guest post on Inside Social Games that HTML5 is the future of social game development.