One of the startups on stage and in the demo pit at Le Web was Tinypay.me. Billing itself as the easiest way to sell stuff, you just fill a form for an item you want to sell and start selling. The page generated can be shared across social platforms and embeded into web sites. No account is needed as all the management is done through your e-mail and payments are handled by PayPal.
Now, this reminds me of Shoply, except you don’t need to create a full shop.
I don’t think Tinypay.me is necessarily a world beater, but as an attempt to create a sort of Twitter for Ecommerce, it’s interesting. And who can resist a founder who’s job title is Commercial Hippie.