Giveo, which aims to enable organizations worldwide to set up, promote and measure online cause marketing campaigns, has raised $1.5 million in Series A financing. The round was led by Access Venture Partners, with participation from Grotech Partners, Sentinel Trust and multiple unnamed private investors.
Giveo’s SaaS-based software platform lets organizations create targeted cause-related marketing campaigns, helps promote them online and also measures their effectiveness, to ensure the organizations are reaching the right audience with the right messages.
Ed Messman, Giveo founder and CEO, said the funding will be used to introduce new solutions, but “also forever change how online and social communication channels are used in cause-marketing campaigns”.
We’ll see about that, but it’s definitely an interesting proposition.
The startup says it has signed up more than 35 clients since its launch in April 2010.