One Database To Rule The Cloud: Salesforce Debuts For The Enterprise

Oracle has dominated the database market, especially following its $7.4 billion acquisition of Sun Microsystems. But today, its “frenemy” will become more of a competitor with the launch of, the company’s enterprise database built for the cloud. is essentially and plug-and-play storage infrastructure for any developers, using any language, platform or device. Salesforce is leveraging on the same technology that it uses to power its own applications, and is now making this a stand-alone service for developers to create their independent applications. As Salesforce’s primary database in the cloud, the company touts as one of the largest enterprise databases, containing more than 20 billion records and delivering more than 25 billion transactions per quarter at an average response time of less than 300 milliseconds.

As Salesforce CEO and founder Marc Benioff says: “We see cloud databases as a massive market opportunity that will power the shift to real-time enterprise applications that are natively cloud, mobile and social.”

Built to power cloud-based applications, will offer an infrastructure for enterprise apps to deliver updates and information in real-time. Developers can write their applications in Java, C#, Ruby, PHP or more and can run their apps anywhere – on, VMforce, Amazon EC2, Google AppEngine, Microsoft Azure or Heroku.

Apps can also run natively on any device, like an iPad, an iPhone, Android or Blackberry. Salesforce says that these apps can all call the APIs whether it be for a small application or for an app that supports hundreds of thousands of users.

For example, Android developers ca write Java Apps that connect to; or iPhone app developers can write apps in Objective C using Apple tools that connect to over the web. And web developers can build apps on Amazon EC2 using Python, PHP or Ruby that run against

Features include user management, row-level security, triggers, stored procedures, authentication and APIs, all in an easily scalable cloud infrastructure. The product’s relational data capabilities include tables, relationships, support for a variety of field types, triggers and stored procedures, a query language and enterprise search. All types of filed, including documents, video and images, are supported for storage. includes standard web services APIs and a pre-built social data models and APIs for feeds, user profiles, status updates, and a following model for all database records. For example, developers can request data feeds to display real-time data updates.

The infrastructure promises automatic tuning, upgrades, backups and replication to remote data centers, and automatic creation of sandboxes for development, test and training. offers enterprise search services, allowing developers to access a full-text search engine that respects enterprise security rules

In terms of pricing, access will be free for 3 users, and up to 100,000 records and 50,000 transactions per month. The platform will $10 per month for each set of 100,000 records beyond that and another $10 per month for each set of 150,000 transactions beyond that benchmark. The enterprise-level services will be an additional $10 per user per month and will include user identity, authentication and row-level security access controls.

Analysts estimate that the database systems marketplace represents a $21.2 billion market so it’s no surprise that Salesforce is looking to take a piece of the pie. And as the cloud becomes a more reliable form of infrastructure, a database in the cloud makes sense for apps.