The investment round was led by Bill Cesare, who led the company’s initial investment round in late 2009.
Others participating in the round include Angel Street Capital and unnamed private investors.
DiJiPOP was launched just over a year ago out of Betaspring, a Rhode-Island based tech startup incubator. The company employs 9 people, including executive team members, and plans to use the funding to ramp up sales and marketing efforts and product development.
DiJiPOP’ basically aims to automate the digital shopper marketing process, enabling retailers to run both paid and non-paid marketing programs on their ecommerce websites.
The startup’s on-demand platform lets retailers dynamically create product ads and manage, analyze and optimize campaigns in real time.