MyVoucherCodes lands on iPhone to help more local outlets cut their own margins

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MyVoucherCodes, the UK’s leading discount voucher code site, has launched its local offering with an iPhone app (and accompanying website) that helps consumers locate the best local deals via GPS. However, as we noted when the company first unveiled its ‘hyper-local’ strategy, the idea isn’t a new one and MyVoucherCodes is entering a space that is getting crowded fast.

In the local mobile discount market, Vouchercloud from Invitation Digital, which we profiled in February, is probably MyVoucherCodes’ closest competitor. So encouraging has VoucherCloud’s iPhone app been, the company has seen fit to take a slice of the lower end of the market too with a recently launched SMS-powered option. And of course, there’s also competition from the host of deal-a-day Groupon clones, of which MyVoucherCodes founder Mark Pearson has one of his own – and Groupon itself.

That’s a lot of discounting.

In fact, when MyVoucherCodes’ founder announced plans to go local, he talked up the proposition as an opportunity for independent outlets to compete with high street brands on the ground. Even today’s announcement talks up the ability to “bridge the gap between national and local shops.”

But if finding a voucher becomes second nature to smartphone (or any phone)-touting punters, then how long before discounts become a ubiquitous commodity, therefore sort-of defeating the point or at least any competitive advantage.

And let’s not get into the fly-by shoppers who jump from one Groupon-type offering to another, never to return.

All of which is a big win for consumers but then again, the aggregators or intermediaries can’t really lose either.

  • http://www.skimlinks.com Mark Macdonald

    This is an interesting space, and not surprised to see MVC get involved. They tend to execute extremely well.

    Steve, you missed the fact the Mark Pearson, founder of MVC, invested in VouChaCha earlier in the year. He became a director back in April:


    VouChaCha pitched at Geek N Rolla last year I believe. This is exactly the distribution they need in my book. I’ll get the popcorn on!

  • http://www.vouchercodesuk.net Gary

    I actually prefer the Voucher Cloud App. Very good indeed although I cannot see this over taking the online shopping, mostly used for restaurants in the early days I think.

  • http://eu.techcrunch.com/2010/12/14/is-groupola-heading-to-the-deadpool/ Is Groupola heading to the deadpool?

    […] and specifically, the latter’s “Local” offering, which launched in August and opened its doors proper last month. At the time, we noted that MyVoucherCodes Local competed with Groupola so […]

  • http://eu.techcrunch.com/2011/02/21/myvouchercodes-lands-on-android-claims-to-be-a-first/ MyVoucherCodes lands on Android – claims to be a first?

    […] local discount vouchers become a commodity whereby punters expect a free (or cut price) lunch? That’s a question I’ve asked before. This would somewhat defeat the competitive advantage of this type of discounting and put customer […]

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