It’s the most wonderful time of the year! Yes, Christmas has come early again this season with the launch of Jimmy Wales’ annual appeal for Wikimedia Foundation donations. Wales’ ubiquitous banner ad is now in its seventh year and the company is shooting for $16 million dollars to keep their impressive collaborative encyclopedia afloat ad free.
And while Wikipedia tested out different banners for the 2010 launch, none came close to the effectiveness (a 3% click through rate!) of the unintentionally hilarious image of Wikipedia founder Wales gazing at you intently. The image is so beloved that someone actually created a Google Chrome extension that allows you to take the Wales banner with you wherever you go online. And so we did.
You can download the extension here.