Hitwise has released another staggering data point in favor of Facebook’s domination today. According to Hitwise’s data, 1 in 4 page views in the US took place on Facebook.com as of last week.
In March, Hitwise reported that Facebook overcame Google to become the largest website in the U.S. with 7.07% of all U.S. visits. Google was second at 7.03% at the time. As of September, comScore reported that Facebook was behind Google, Yahoo and Microsoft.
Hitwise also says that visits to Facebook have increased by 60% from the same week last year and represented 1 in 10 US Internet visits last week. And the market share of page views for Facebook was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.93%.
Of course, it’s important to note that this doesn’t include visits from outside the U.S. and excludes mobile traffic.