SponsorPay, the European leader in virtual currency monetization, has partnered with U.S.-based Live Gamer, a virtual economy services platform that works with publishers in gaming, social and entertainment including CCR, Electronic Arts, Namco Networks, REAL Networks, Sony Online Entertainment and THQ.
The new partnership will see Live Gamer’s clients being given “pre-integrated access” to SponsorPay’s advertising offers in more than 100 countries in what the U.S. company says is part of a localized monetization strategy for its international users. Specifically, Live Gamer says that SponsorPay’s ad offers will “extend the reach of the Live Gamer platform while providing SponsorPay’s advertising partners the opportunity to connect with new audiences.”
SponsorPay enables online gamers to earn virtual currency by taking part in offers from its various advertising partners, such as signing up for a product trial etc. Its clients include leading games publishers Gameforge, Bigpoint, Gala Networks, 6waves, Perfect World, Weka Entertainment and Frogster as well as advertisers such as Procter & Gamble, AT&T, Skype, Match.com and DirecTV.
SponsorPay’s payment method is integrated into multiple apps and social games on platforms including Facebook, MySpace, VZnet and Netlog, while the heavily funded company claims to be Europe’s number one, in part through its acquisition of Hamburg-based GratisPay, enabling it to reach 120 million users across 100 countries.