Plannr Shuts Down (Because It's Been Bought By Google)

Plannr, a social messaging company which we’ve covered from inception to being acquired by Google sent out the following email to its users today, further confirming our reporting that the small group texting/planning startup is on to greener Googleplex pastures.

From my original post“I could easily see this as a useful addition to an existing service and the heavy Google Maps and Yelp integration hearkens to this aspiration.”

In today’s “Plannr service shutdown” email, Plannr explains that it will be deleting all user plan information in 30 days and has offered users an export option for all plans made through Plannr as an .ics file. Full text of the email, below.

Hello Plannr user,

Thank you for using Plannr. We’ve greatly enjoyed building Plannr and working with you to improve it over the last few months. However, we have decided to put our time and efforts elsewhere and are closing down Plannr.

We wanted to make sure you didn’t lose any information about when, where, and with whom you have upcoming plans. Below you’ll see a listing of your plans, locations, times, and attendees. The same information has also been sent to everyone who was a part of the plan, whether they had accepted, rejected or said maybe. We have also attached an .ics file with a copy of your plans that you should be able to import to most other calendar programs. Please note that some email clients attempt to automatically import this file, but you should download and import the Plannr.ics file directly into your calendar program to ensure that all plans are correctly imported.

We apologize for the inconvenience and hope you enjoyed using Plannr. Your enthusiasm for the product is what kept us motivated these last few months, so thank you.

If you have any questions, please contact and include ‘Shutdown question’ in your subject line. We will completely remove/delete all data in 30 days.

All the best and happy planning!

Ben & Jason

I am still waiting for founders Ben Eidelson and Jason Prado to respond to my most recent “Can you confirm that you’ve been acquired by Google?” emails. So while we wait, here’s a picture they sent me back when Planner was still taking my calls. :-)