We’re live at CTIA 2010 in San Francisco, where Sprint has called around 100 members of the press into a little room filled with Black Eyed Peas songs and TVs showing the weirdest B-Roll video I’ve ever seen (really, think extreme sports mixed with little girls braiding some lady’s hair). Amongst their news? Pre-built packs of content called “Sprint ID” packs.
Sprint ID lets you pick up to five “identities” that fit you (bi-lingual? gamer? etc.) — from these, they’ll automatically download apps, widgets, wallpapers and ringtones that are tailored to those identities. Sprint ID will hit three Android phones at first: the Sanyo Zio, Samsung Transform and LG Optimus S, all of which it seems Sprint is just about to give us the details on.
From what we’re hearing so far, it seems like a channel-based alternative to Sprint opening up full-fledged App Store.
Your thoughts? As most of our readers are the power-user type, I’d imagine that the idea of having someone pick their apps for them seems crazy — but for the vast majority that don’t know the ins and outs of their phone, will this help steer the way to the apps they need?
As long as Sprint shows some love to indie developers (rather than focusing entirely on big name partners willing to throw money around) and doesn’t go taking the Android Market off their handsets with this as the substitute, you won’t hear me complaining.