joiz, a cross-media content platform, has secured funding from Creathor Venture. Terms were undisclosed other than a reference to “several million” Swiss francs. Based in Zurich, joiz produces cross-media entertainment content and is largely consumed by teenagers in Switzerland aged 15 to 29. It combines classic TV with with Web, Mobile and social media to target a largely difficult audience to reach.
TV Mobile and Web are synchronized in real-time allowing joiz to create interactive formats and cross-media advertising campaigns. It’s thus established partnerships with Publicitas, a subsidiary of PubliGroupe.
Cédric Köhler, investment Manager at Creathor Venture, says “so far cross-media marketing of advertising messages in real-time hasn’t been or has only been possible in a very limited way for advertisers.”