Netsertive, a North Carolina-based online marketing technology company, today announced it has raised $4 million in Series A financing. New York-based venture capital firms RRE Ventures and Greycroft Partners co-invested in the startup.
Netsertive essentially aims to help small and medium sized businesses – as well as their related product manufacturers – reach customers in their respective local markets throughout North America with a strongly data-driven approach to online search & display advertising.
To accomplish this, the fledgling company uses patent-pending technology capable of delivering its online marketing solutions with a strong vertical industry focus.
Netsertive’s system continually refines its proprietary knowledgebase within the industries it serves, delivering search advertising as well as co-branded online display advertising developed specifically for each industry.
Netsertive says it plans to hire 35 more people within the next year to keep up with its growth.