ImpulsePay powers's mobile payments, the UK flat and house share website, has chosen ImpulsePay to power its mobile payment option.

Users can now pay for access to ‘Early Bird’ ads on Spareroom using their mobile phone, giving them a heads-up of any available rooms, the cost of which will be added to their mobile phone bill or taken from their pre-pay credit. That’s because ImpulsePay (formerly GoPayforit) utilises Payforit, the service backed by all the UK’s mobile operators, providing an alternative option to Premium SMS or credit card payments — see our previous coverage.

Spareroom claims more than 60% of the UK’s “specialist flatshare market” and offers free listings and searches, with revenue generated through its Early Bird access and “bold listings”. Early Bird costs £3 for 24 hours access or £10 for 10 days.

Commenting on the use of ImpulsePay, Rupert Hunt, MD and founder of Spareroom, says: “The ImpulsePay solution is a very simple and clear way for our users to pay, and as it utilises Payforit we know that anyone in the UK can use it.”

ImpulsePay is backed by Interlinked Media Ltd, a UK-registered company with offices in Newcastle, England and Richardson, Texas.