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Tourradar launches tour advertising network for publishers

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With an estimated $89 billion dollar market size, tours and activities are definitely some of the most underestimated genres that are not yet entirely tackled by entrepreneurs. Isango, one of Europe’s leading tour operating networks, raised $8 million in its early days and now reportedly employs around 70 people in their offices.

Tour operators are much like local businesses. They tend to neglect the internet and its power for driving new customers and generating revenue out of it. They are also vastly spread around the globe, mostly in rural areas, living off from travel agents selling their tours or tourists stopping by by chance.

Tourradar, an Australian/Austrian Startup, tries to unify these tour operators and offer a customizable affiliate solution for travel properties – be it publishers or flight search engines. Travis Pittman, Tourradar’s CEO, told me that over the last few weeks and months since their launch they’ve managed to obtain access to more than 600 tour operators around the world. Also publishers, like tripwolf, have already integrated their iFrame solution and are now offering tours to their customers. It’s a tripple win for both the tour operators, the publishers and obviously for tourradar themselves.

Contrary to Isango and others, that are targeting travellers when they are already at the places of where the tour happens, tourradars aims more to become a hub for those tours and picking up travellers in the process of in-advance travelling. Thus they are also planning to offer a pay-per-month solution for travel agents, that enables them to filter and pick tours for their clients more efficiently.

The company is currently self-funded and although generating revenues via its CPC model, it is looking for funding to expand their service and drive sales to local tour providers.

  • http://www.tourcms.com Alex Bainbridge

    TourRadar look like a nice solution and I look forward to speaking to them someday :)

    However a tour advertising network that doesn’t have direct connections to products soon has stale content. I know that first hand because we see these products changing all the time from our end of the same market

    But yes, big thumbs up to TourRadar !

  • http://www.tourradar.com Travis Pittman

    Hi Alex,

    Thanks for your comments…

    Just wanted to highlight that every tour operator creates their own profile on TourRadar where they can add and edit all of their tour content 24/7 to keep it as fresh as it needs to be. In addition to this, for the larger operators out there, we also offer the service of importing any XML files they may have of their products… again making sure content is fresh and up-to-date.

    As soon as an Operator updates their tour listings from their TourRadar Dashboard, it is instantly updated in all the Publisher Search Apps they are advertising on. And yes, as you commented, we also see our Operators regularly logging into their Dashboards and updating their products!

    Like was mentioned in the article above, we are a PPC advertising network that helps tour operators distribute their individual products on niche travel Publisher websites around the world… we do not take real time bookings… the reason being that the medium/large operators out there have invested thousands of dollars into their own booking engines and the smaller day trip type operators like to use solutions such as yours to look after their availability/bookings… we simply help Operators put their products in front of travellers that were previously unreachable.

    Cheers!

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  • http://www.facebook.com/people/Kondakalla-Prashanth-Reddy/1354114831 Kondakalla Prashanth Reddy

    would be testing it and will get back leave a review if the network is good.

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  • http://eu.techcrunch.com/2011/03/28/flextrip-lets-you-discover-tours-while-travel-planning/ Flextrip lets you discover tours while travel planning

    […] Aside from Dopplr’s quiet disappearance after its acquisition by Nokia and Tripit’s exit to Concer, web-based travel planning is still, arguably, one of the holy grails of the web. flextrip, a new startup operating out of Europe and the US and founded by long time entrepreneurs Leith Stevens, Alex Kremer and Andrew Glover, aims to facilitate travel planning by offering real-time offers for tours and activities – a branch of the travel industry that is still somewhat neglected despite its estimated global market size of $89 billion. […]

  • zhangkeye@hotmail.com

     

    Beijing airport,
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    advisor assistant. Email: zhangkeye@hotmail.com

    Mobile Telephone:  +86 1362 104
    2428   

    My name is Tony. I am an qualified English speaking tour
    guide professional driver with a detailed knowledge of Beijing’s major tourist
    and business destinations. My all vehicles are clean, late model, fully
    equipped, comfortable and fully insured professional vehicles. I can transport
    12 passengers or less for 59.00 USD per pick-up. Please call me directly on my
    mobile telephone or email me for any questions. I can meet you or your guests
    at the airport. I can also transport you to and from meetings, conventions, or
    tourist attractions.  

    Airport
    & sea port car van drop off service, rental car service to other city, with
    tour guide assistant. Email: zhangkeye@hotmail.com

    i am a local quilified tour guide
    my name is Tony zhang , to great wall, to forbbiden city and temple of heaven ,which
    one do you perfer ?

    booking my Benz Van /
    car or reservation hotel room, contact me directly , better service to you ,van
    service fee and tour guide service fee both lower than the tour agent ,i am
    always at Beijing airport waiting for you arrival!

    Rental car service, beijing Benz van airport pick
    up service,To xingang cruise port drop off service.    To
    princess cruise transfer service.

    beijing airport to the Hilton / Marriott hotel only
    charging $59, under 12 passenger. quilified driver safe for all of us.

    email:  zhangkeye@hotmail.com

    cellphone: +86 1362 104 2428   Tony

     

    THANK 
    YOU !

    (please reservation at least 4 hours before, in high tour
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    Hope hear from you soon my dear guest。

     

     

     

     

     

  • zhangkeye@hotmail.com

     

    Beijing airport,
    cruise port car van pick up service, chauffeur, transfer, rental car service, tour
    advisor assistant. Email: zhangkeye@hotmail.com

    Mobile Telephone:  +86 1362 104
    2428   

    My name is Tony. I am an qualified English speaking tour
    guide professional driver with a detailed knowledge of Beijing’s major tourist
    and business destinations. My all vehicles are clean, late model, fully
    equipped, comfortable and fully insured professional vehicles. I can transport
    12 passengers or less for 59.00 USD per pick-up. Please call me directly on my
    mobile telephone or email me for any questions. I can meet you or your guests
    at the airport. I can also transport you to and from meetings, conventions, or
    tourist attractions.  

    Airport
    & sea port car van drop off service, rental car service to other city, with
    tour guide assistant. Email: zhangkeye@hotmail.com

    i am a local quilified tour guide
    my name is Tony zhang , to great wall, to forbbiden city and temple of heaven ,which
    one do you perfer ?

    booking my Benz Van /
    car or reservation hotel room, contact me directly , better service to you ,van
    service fee and tour guide service fee both lower than the tour agent ,i am
    always at Beijing airport waiting for you arrival!

    Rental car service, beijing Benz van airport pick
    up service,To xingang cruise port drop off service.    To
    princess cruise transfer service.

    beijing airport to the Hilton / Marriott hotel only
    charging $59, under 12 passenger. quilified driver safe for all of us.

    email:  zhangkeye@hotmail.com

    cellphone: +86 1362 104 2428   Tony

     

    THANK 
    YOU !

    (please reservation at least 4 hours before, in high tour
    season)

    Hope hear from you soon my dear guest。

     

     

     

     

     

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