Conviva Scores Another $15 Million For Advanced Video Streaming Solutions

Conviva, a San Matea, California based video streaming solutions provider, has raised $15 million in Series C funding, bringing the total capital secured by the company to a healthy $44 million since its launch in 2006.

The round was led by GGV Capital (formerly Granite Global Ventures) and joined by existing investors Foundation Capital, New Enterprise Associates and Pelion Venture Partners.

Conviva markets technology that helps broadcasters deliver high-quality video over the Internet at scale, “protecting” audiences from sub-par video streaming experiences and thus increasing viewing times for digital content.

The company provides real-time visibility into each viewer’s video session as well as the entire online video ecosystem to predict when an interruption is about to occur and, in advance, uses its proprietary switching technology to prevent an issue from reaching the viewer.

In addition, Conviva deploys control intelligence systems to adapt bit rate delivery and performs stream switching across multiple delivery networks.

Conviva says it has optimized over a billion video streams to date, for some of the largest broadcasters on the Internet. During the recent 2010 FIFA World Cup, Conviva managed more than 200 million streams, reached more than 30 million unique viewers and handled three billion viewer minutes worldwide.

The company intends to use the new financing to expand the company’s global footprint and invest in new industry segments to meet the growing demand for high-quality online video.

Of note: at the helm of the company is Darren Feher, who joined Conviva in October 2009 from NBC Universal, where he last served as executive vice president and CTO.

Conviva was founded by Dr. Hui Zhang, a professor of computer science at Carnegie Mellon University, and Dr. Ion Stoica, scientist, author and Associate Professor of Computer Science at University of California, Berkeley.