Apprentice star launches The Daily Chic, an offers aggregator

Former UK apprentice TV star Michelle Dewberry has been dabbling around the edges of the tech scene the last couple of years but until now she’s concentrated on a media play, Chiconomise, centred around hand-picking nice deals for women on a budget (a recession friendly idea, no?). But we’ve finely won our Michelle over to the Good Side of The Force, now that she’s launched an automated aggregator for all the best UK group buying and offers-based sites: The Daily Chic.

Together with business partner Vicky Zadeh she says she “originally had an eye on the daily deal space after seeing WOOT’s success. When I noticed Groupon I wanted to set up a daily deal site but realised there was a new one launching (and going bust) every day.” The Daily Chic was born to stand on top of all those deals sites.

The site covers Groupon, Groupola, KGB, Wahanda, Crowdity, living social, wowcher and Glamoo – in other words almost all the main players in the UK, although Keynoir, the second biggest player, is missing from that list.

Every day subscribers receive an email in their city showing the deals that day, all automated and tracked. The deals are brought in via XML feeds. Of course, dailychic is hoping that users will just unsubscribe from all the other sites and use them as a one stop shop.

Users can select by city or category and merchant and all deals can be viewed in full on the site and shared by just about any social sharing method. Previous deals are also listed to give users a comparison base

Dewberry says they have rapid growth plans are currently in talks with investors.

Out take is that this is a classic time to market play. If she gets it right and uses her celeb super-powers, this might be the droid she’s looking for. The drawback is – others can easily pull XML feeds and reproduce the play. We’ll see.