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Loved.by helps consumers take products viral and get paid for doing so

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Hoping to tap into the social shopping phenomenon that enables products to go viral through social networks like Twitter and Facebook, Loved.by is a newly launched site that lets users share links to products that they “love” and potentially get rewarded for doing so.

The startup, founded by Oliver Krohne and Thorsten Singhofen, is funded by HackFwd, the investment vehicle set up by Xing founder Lars Hinrichs. HackFwd has invested €141k in return for a 27% stake in Loved.by.

The functionality of Loved.by is incredibly simple and that’s, perhaps, its appeal. After signing up and linking your account via Twitter, Facebook or both, you simply paste the URL of a product, say from Amazon, put in a short description of what it is you love about said product and click share. The recommendation is then shared with your Twitter or Facebook friends along with an affiliate revenue-enabled link giving a kick back of up to 15% of the price of the product with the user keeping 75% and Loved.by taking a 25% cut. In addition to simply entering a URL, Loved.by has created a bookmarklet to lower the barrier to sharing further and there is, naturally, a Facebook app too.

The site, which is hoping to appeal (and reward) so-called trend spotters and “fanboys”, along with anybody who is passionate about a product, is launching multilingual right off the bat. Currently available in English, German, French and Spanish, with additional languages to come.

  • http://www.zimmermann-heitmann.de Tobias

    Very nice idea!!! Hope the people use it….Might be a short-term phenomenom!

  • http://twitter.com/fabiodebe Fabio De Bernardi

    “€141k in return for a 27% stake” is a lot! :(
    But again, if that was the only/best way for the founders to get the business off the ground, then there isn’t much to say.

    The idea is not new at all but their implementation may help it make it more accessible and if they can get to a reasonable number of influencers they may see a good uplift.

    In a way they remind me of Skimlinks (although very different).

    Good luck!

    • http://www.thestartup.eu Stefano Bernardi

      That’s the standard HackFwd terms. In exchange they take care of all the administrative part and connect you to a very selected network.

  • http://vinceon.wordpress.com/2010/09/01/loved-by-helps-consumers-take-products-viral-and-get-paid-for-doing-so/ Loved.by helps consumers take products viral and get paid for doing so « RumourHas.it

    […] Hoping to tap into the social shopping phenomenon that enables products to go viral through social networks like Twitter and … Read More >> […]

  • http://eu.techcrunch.com/2010/12/14/nuji-lets-you-discover-products-through-your-social-graph/ Nuji lets you discover products through your social graph

    […] your friends are pushing virally, either to tip a Groupon-style deal or for an affiliate kickback (see loved.by). It does this by asking users to connect to their Facebook account to start sharing products they […]

  • http://www.ojointernet.com/noticias/loved-by-recompensa-las-recomendaciones-online/ Loved.by recompensa las recomendaciones online

    […] startup fue fundada en 2010 por Oliver Krohne y Sighofen Thorsten, y está financiada por por HackFwd, empresa de inversión […]

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