The other players are scrambling to set themselves in opposition to the new Apple TV: earlier this week, Roku dropped their prices preemptively; Amazon is touting 99-cent shows; now, Boxee is pricing their long-awaited Boxee Box. It’s $199, and they defend the price in a blog post, saying that people really do want the extra features it offers. I’d tend to agree, but in the end it’s the consumers who will decide it.