Last April, adventure travel marketplace EkoVenture, relaunched as Zozi, with a focus on a local activities instead of exotic travel. Shifting the focus to promoting deals on local activities such as kayaking in San Francisco Bay, cocktail classes in Atlanta, or floating down the Delaware river in an innertube is aimed at reaching a broader class of consumers.
While Zozi isn’t limited to deals, it does work with local activity vendors to give Zozi members a discount. Right now it is giving away $500,000 worth of activities as a promotion. But Zozi wants to differentiate itself from general daily local deal sites like Groupon by zeroing in on activities and vetting them. It offers a 100 percent money back guarantee if you don’t enjoy the experience.