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Online gaming company Miniclip (finally) realizes potential of mobile games

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You might say the company’s just a tad late to the party, but Miniclip has finally seen the light and is expanding its casual gaming empire by entering the world of mobile games.

With a self-declared user base of more than 57 million casual gamers worldwide and a library of more than 600 online games, it’s a wonder really that the London-based company hasn’t made the move sooner.

After all, Apple’s App Store for one now offers roughly 250,000 apps, many of which are of course casual games and have been available for years.

Be that as it may, being late doesn’t necessarily mean the company isn’t capable of booking some early successes. With a distribution platform as sizeable as its gaming website is, Miniclip happens to have a very powerful marketing tool in its hands to enable its brand new mobile games division to turn into a real money-maker.

Led by former Skype product manager António Sérgio Varanda, the new business unit will develop, publish and distribute its most popular online casual games for mobile operating systems, notably starting with iOS and Android with support for more OSes planned.

Miniclip’s first iPhone app, Fragger (iTunes link), was the #2 ranked paid app in the US App Store for two weeks and reached the #3 position in the store’s overall top grossing app (at a price of $0.99). The game was also a 10 paid app in 42 countries.

The free version of the game has been downloaded more than 2 million times, the company says. The company added that the game will be getting a sequel and an iPad-compatible HD upgrade before year’s end, and that other titles will be released in the fall.

Founded in 2001, Miniclip is privately owned and privately funded with its original headquarters in Switzerland and offices in six countries.

  • http://fanaticproductions.net Rg

    Oh Miniclip <3

  • http://availablefordating.com Pedro Ferreira

    It’s really strange they took so long to make the move…

  • Mike

    Miniclip has had iPhone games out for years.

    They are currently starting a new dedicated division for iPhone and other smartphones.

  • Anand Srinivasan

    Feeling ‘Sheepish’..Way to go!

  • http://bluemarsgame.com/?p=627 Online gaming company Miniclip (finally) realizes potential of mobile games – TechCrunch | Blue Mars Game

    […] Online gaming company Miniclip (finally) realizes potential of mobile gamesTechCrunchWith a self-declared user base of more than 57 million casual gamers worldwide and a library of more than 600 online games, it's a wonder really that the …Miniclip Enters Mobile Gaming IndustryTRENDCasual game site Miniclip expands into mobile gamesVentureBeatMiniclip launches dedicated mobile divisionGamesIndustry.bizall 7 news articles » […]

  • http://www.nobleflash.com/ mario

    will miniclip lead again in the game world?

  • Bobby

    My guess is they didn’t want to rush into the whole phone games market without quality games. Miniclip has always been a site which is sports child friendly, good quality games. By not putting out 100s of sub-standard games they’re now recognised as a good quality publisher.

  • Chris

    There are tens of thousands of games out there. How should an average phone user be able to find the right application or game? This is growing so fast that it’s out of control…

    If you want to try a random game for Android, look at http://smashr.net – really random game. So random that it could go big, my friends like it a lot.

  • http://www.buyff14account.com/ Akasha82

    Playing miniclip games is fun. It’s the easier way for youngsters to find certain games and get a chance to play them for free. But if you get bored playing those, try switching into the mmorpg world. There’s more fun and excitement on P2P games.

  • http://www.arcadegames4all.com/ Stray11

    What I like about this game is simple and yet haunting. Most of their games are casual which is very suited to youngsters.

  • http://bartalgaut4106.onsugar.com Shery Berumen

    Sit tight…a year from now and you will be cringing with embarrassment that you even believed it was a problem

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