Marketing analytics company MarketShare Partners has acquired JovianDATA, a marketing
and data analytics technology firm. We hear the acquisition price is roughly $8 million but MarketShare Partners declined to reveal the terms of the deal.
MarketShare Partners develops software that evaluates the key parts of a company’s business, such as macro-economic factors, product innovation, industry and client-specific data as well as brand buzz to help them make better decisions regarding where to spend their marketing, sales and promotional dollars. The company’s proprietary technology combines analytics and statistical modeling to give clients a qualitative and quantitative view of effective marketing strategies. Clients include Charles Schwab, Electronic Arts and Mercedes-Benz.
JovianDATA provides a powerful data analysis and modeling technology that produces real-time results. MarketShare says the acquisition will allow the company to handle and analyze massive amounts of data volumes at more granular levels and at much greater speed. Additionally, JovianDATA’s technology will allow the company to provide its clients with speed and greater data to track and optimize their ongoing marketing campaigns on the fly.
MarketShare Partners has raised and undisclosed amount of funding from Elevation Partners.