Facebook's Apple-Like Places Promo [Video]

Yesterday during their Places event, Facebook showed a video highlighting the thoughts of the team of developers who actually built the functionality. It’s slick as hell — very nicely done. In fact, we weren’t the only ones who initially thought that it looked like an Apple video.

No it’s not quite the FaceTime Don Draper-esque commercial, but it’s much better than a lot of the very bland videos that most other companies put out there to talk about their products.

The correct way to do these things either seems to be to go for humorous/hipster (like Square) or sentimental/simple (like Apple). With their Places video, Facebook actually sort of combined the two — it’s the ultimate sentimental/hipster video.

As I said, it’s very good. Watch it for yourself below. My favorite parts are the bits where the iPhone is searching for service — welcome to life in the Bay Area with AT&T.