Lost In Val Sinestra: A Mesmerizing Movie Trailer Featuring Your Facebook Friends

Double rainbow awesome. There’s no other modern way to describe this.

I won’t spoil it too much, but whatever you do today, visit this website and select some of your closest friends from your Facebook graph when prompted. You won’t be disappointed.

From the looks of it, this was put together by Swiss telecoms provider Swisscom to promote its TV offerings. Hat tip to Ouriel Ohayon.

Awesomeness in a bottle.

Update: sorry if it’s slow or down for you, site must be getting slammed right now.