Real Time Search Engine OneRiot Taps Into The Google Buzz Firehose

Real time search engine OneRiot is now tapping into Google Buzz. So now, content shared on Buzz will now be indexed in realtime search results available through OneRiot’s API and the the third party developers who build apps on top of the search engine’s API.

Realtime search results will now be incorporating what is being shared most by Buzz users. This also means that the 150 partners that use OneRiot’s search API will also now see content shared by Buzz users. And OneRiot will be incorporating Google Buzz into its Trending Topics Engine, which finds hot topics by analyzing the realtime conversations across Twitter, Facebook, MySpace, and Digg.

OneRiot says that the integration of Buzz with its realtime products was fairly easy because Google is using the Activity Streams standard, which is the same standard used by MySpace, another OneRiot partner.

The search startup has also ventured into the advertising world with RiotWise, an ad format which places content in an emphasized position in their realtime feed. The search engine also launched a pilot program of RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, that has since been integrated into the search engine’s API. And the startup recently launched self-refreshing realtime trending ads and a self-service version of RiotWise. Today, OneRiot says that its “RiotWise” ad network now serves close to one billion impressions per month.

Google has also opened up the Buzz firehose to realtime search engine Collecta, Gnip, and a few others.