Channel 4 appoints new online chief, 4iP to report directly

The UK broadcaster Channel 4 has appointed Richard Davidson-Houston in a newly created role of Head of Online. Previously he was Head of Online Products, and with this promotion is being given responsibility for “all Channel 4’s online propositions and commissioning”, which will also see 4iP, the broadcaster’s digital media fund, reporting directly to him.

Davidson-Houston’s remit is to “work across Channel 4 to identify and deliver online experiences that distribute and amplify our core television output and support Channel 4’s key purposes”, says the broadcaster, building on his track record which included the relaunch of as the home of Channel 4’s programmes and the TV catchup service 4oD. He’ll report to acting Chief Creative Officer Julian Bellamy.

Prior to joining Channel 4 in 2007, Davidson-Houston spent 5 years at Microsoft becoming Business Manager of MSN/Windows Live in the UK. He has also worked in the digital sector since 1995, including founding two agencies.