Casio's new giant G-Shock may be right for football players, you

In order to grab the coveted Dudes-Who-Look-Like-Turtle-from-Entourage market, Casio is launching a bigger G-Shock, a massive, wristband-like addition to the G-Shock line that is, in Casio’s own words, designed for “sports players like basketball players.”

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While many of you playing at home would suspect that sports players would probably wear something slightly more expensive, G-Shock has made their living on selling their brand of ironic nostalgia to hip-hop-loving teens everywhere and this new model is no exception. It looks like a watch no on would wear and so millions will wear it.

Not many features to speak of but it’s big, bold, and saucy. Look for it this holiday.