$100 has long thought been the magical price point for ebook readers and we’re kind of already there — with refurbished models at least. This Sony Reader deal undercuts the Kindle refurb by a 10 spot and gets us away from three digit prices. However, you should probably opt for the Kindle deal as long as its available. Unless of course you’re against having wireless access to the Kindle Book store and for some reason need to save the $10.