Automattic Buys Up Thing Labs' Plinky To Help Bloggers Overcome Writer's Block

WordPress developer Automattic has acquired Plinky from Thing Labs, the creators of social media application Brizzly. Plinky essentially aims to inspire content creators. Terms of the deal were not disclosed.

Plinky’s technology prompts you with an intriguing question or challenge and (like a question, or a challenge) and you have to answer. Depending on the prompt, your answer could contain photos, maps, playlists and more. You can then share your Plinky answers on Facebook, Twitter, Tumblr, and others. For example, a sample question prompted from Plinky is “What’s your favorite summer memory?”

WordPress has already added Plinky as a feature of its blogging platform to help writers get their creative juices flowing.

Thing Labs, which was founded by a former Googler who worked on WordPress rival Blogger, actually started as “Plinky” and then changed its name last summer after shifting focus to developing Brizzly.