Brookstone, the specialty product retailer in malls across America, recently rolled out an updated mobile website complete with video to augment product descriptions. The site was developed by Usablenet, the same folks that recently worked on the Marks and Spencer mobile site. The site follows the footsteps of the Marks and Spencer site, and offers another good point of reference for successful mobile design, in case you needed “inspiration” for your own mobile design efforts.
Here’s the full press release:
Brookstone Launches Mobile Website
Innovative retailer Brookstone brings product videos, customer reviews, and easy ordering to mobile shoppers.
Merrimack, NH (PRWEB) June 17, 2010—Brookstone, the company that’s always made it easy to find what’s new, fun, and cool, recently launched a mobile version of its commerce website. Now, customers can use any web-enabled mobile phone to locate stores, search products, make purchases, and track orders.
“We are excited to bring this kind of complete shopping experience to our mobile customers,” says Brookstone CEO Ron Boire. “Our partnership with Usablenet gives us access to the same mobile platform used by many Fortune 500 companies. It’s just one more way Brookstone is everywhere our customers want us to be.”
In addition to providing anywhere, anytime access to everything Brookstone sells, the new site also enhances the shopping experience in the Company’s 310 retail stores. Customers can quickly access detailed product information, watch videos, take advantage of exclusive savings, keep track of order status, and sign up to receive special email promotions.
“Early adopter retailers like Brookstone recognize the opportunity to engage with their consumers, increase sales, and extend purchase behavior through this valuable channel,” said Nick Taylor, President of Usablenet. “This relationship between Usablenet and Brookstone is particularly fitting, as the two companies are committed to innovative, cutting-edge products. Brookstone proves itself to be a leader within the mobile space, especially advancing its mobile commerce website with sleek video content.”
The Brookstone mobile site is located at m.brookstone.com
Top features include:
- Store locator with Google Maps integration on specific devices
- Product videos with YouTube integration
- Reviews and expandable product descriptions
- Guest checkout with multiple shipping addresses
- Enhanced search
- Order tracking
- Email sign up
- Careers section
- Catalog request
Usablenet works with leading brands to translate their existing websites content and functionality to mobile web and app interfaces. The solution requires no IT resources on the client side, works on all mobile, tablet, kiosk, and assistive platforms worldwide and can be implemented in six to eight weeks. The platform extends marketing, commerce and client service efforts to their customers’ mobile phones. Usablenet customers include top companies, such as Dell, Marriott, Jet Blue, Walgreens, Amtrak, Estée Lauder, and Pfizer. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy. For more information, visit www.usablenet.com or on Twitter @Usablenet.
Brookstone, Inc., is an innovative product development company and specialty retailer of unique gifts. Brookstone operates 310 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone catalog and an e-commerce Web site at Brookstone.com.