Mobile advertising company Apptera has raised another $10 million in VC funding, we’ve learned via an SEC filing. The startup’s previous financing round dates back to November 2008, also totaled about $10 million and came from investors such as Alloy Ventures, Lightspeed Venture Partners and Walden International.
The company has yet to publicly disclose the new capital injection, but these types of follow-on rounds typically come from existing backers, with maybe one or two additional investors.
Founded in 2001 in Silicon Valley, Apptera operates what it refers to as a ‘Voice & Visual Mobile Advertising Network’, enabling the company to dynamically serve voice ads to callers and enhancing those calls with interactive visual engagements. Callers can opt in to voice ads and have special offers such as coupons and promotional codes, videos, even maps and directions sent direct to their phones, straight away or at a time scheduled in the future.
Publishers in its mobile advertising marketplace include movie ticketing services (such as Movietickets.com, Moviefone and Fandango), free-411 services (e.g. Jingle and AT&T), social voice services and blogs, and widgets on social networks like Facebook and MySpace.
At the help of Apptera we find Henry Vogel, the former eBay exec that was previously chief revenue officer of Quigo Technologies, the ad network company that was acquired by AOL in December of 2007. The rest of the members of the management team have a ton of experience from a variety of positions at companies like Yahoo, Overture, eBay, Meraki, Spot Runner, ESPN, Sony Pictures and iPass under their belts.