Etouches, a web‐based SaaS provider that caters to event organizers, has raised an undisclosed amount of venture capital funding from a group of investors led by Greycroft Partners II (the firm started by iconic VC Alan Patricof).
Etouches started out 12 years ago as a self-funded, independent meeting planning company, but has since transitioned into a full-fledged software company offering a suite of integrated event management and marketing tools designed to implement and support every phase of the event lifecycle. The product is said to currently serve over 2,000 event programs all around the world annually, and is available in 27 languages.
In addition to Greycroft, the investment group that has now backed Etouches with this initial round of funding includes Connecticut Innovations, Rocky Hill and Cava Capital. The company plans to use the funds to increase and enhance product development as well as marketing and sales efforts.
Etouches was founded by CEO Leonora Valvo and counts two noteworthy independent board members: Leon Shapiro, Senior Vice President of Strategy and Operations at Warner Music Group and Christa Carone, Chief Marketing Officer of Xerox.