Realtime data startup Metamarkets has raised $2.5 million in seed funding. The round included an all star team of investors: IA Ventures (who led the round), Village Ventures, True Ventures, Founder Collective, Mike Maples, Stan Shuman (Managing Director at Allen & Company), AOL Ventures, Jim Pallotta, Josh Stylman, Peter Hershberg, and Dennis Crowley.
Metamarkets provides price data and predictive analytics to large-scale global media companies. Launched in late 2009, the company aims to solve the problem of ad price discovery on mobile and web platforms for media companies. Metamarkets aggregates billions of electronic media transactions to deliver dynamic price data, proprietary price and volume aggregations, and analytic media market views to sell-side media principals.
The startup serves ad server data, order insertion data, targeting data, audience data, conversion data, and more, enabling media companies and publishers to shift strategy in realtime based on how web and mobile formats are monetizing.
Founded by David Soloff, the former lead architect at ad startup Rapt (which was acquired by Microsoft in 2008), and Michael Driscoll, the founder of a data consultancy Dataspora, Metamarkets will use the new funding to build out the startup’s engineering team. While the company is currently serving its data to a number of media companies, Soloff declined to name which companies are using Metamarkets.